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REACH prides itself on the quality of employees we hire and promote from within. Our Senior Management team is a group of experienced Coaches who have grown through our ranks. They participate in every Implementation, not only for quality control purposes, but to bring an experienced, polished perspective to each engagement, as they are highly knowledgeable in the industries we serve. REACH hires Coaches that not only have industry experience, but more importantly exude passion. Their knowledge and love for their jobs is contagious. Along with passion for their work, our Coaches have strong analytical skills and are able to ask the exploratory questions that deliver Real Results. Our employees come from all over the world and with that comes the benefit of a diverse internal culture we can pass onto our clients. REACH has developed internal Leadership Development programs and an internal quality audit system to make certain that every Coach and employee meets the high standards we have set for ourselves. Our own corporate culture is a validation of culture by design, as we have been named for the last seven years to the list of Texas Best Companies to Work For. In 2018, REACH was the #1 in the small company division.  We practice what we preach; leadership development, quality, and employee inclusiveness. 

Dave Massey founded REACH in 2000 with the idea of creating an organization which not only provides services for the betterment of client’s but also creates an environment in which all employees look forward to seeing each other for collaborative purposes.  Mr. Massey continues to instill these values in the REACH Culture today.  Since founding REACH, he has led the company to operate in over 42 countries, and prides himself on the diverse culture of employees that has been created through working globally.  Mr. Massey is an industry leader with his knowledge of Performance, Safety and Leadership Implementations and has himself facilitated over 100 DWOP, CWOP, TWOP and Leadership Development workshops in 14 countries. He has had numerous speaking engagements which include the University of Oklahoma School of Petroleum Engineering, Association of American Drilling Engineers, American Society of Quality and most recently in Lisbon, at the GALP Open Petroleum Day. Under his leadership, REACH implemented an extensive internal Leadership Development program, an internal quality audit system, a Client Satisfaction system and became ISO 9001:2008 certified. 

Prior to founding, REACH Mr. Massey worked as a Performance Improvement Coach in the offshore drilling industry.  Mr. Massey has roots as a self-starter, beginning with his first company, Aloe Vera de Costa Rica, where he was the Vice President.  He expanded farm operations by 300%, improving the plant efficiency by 167% in the first year.  Mr. Massey started his career at Continental Pipeline (Conoco) as an Administrative Analyst in Billings, Montana.

Mr. Massey earned his Bachelors of Business Administrations from the University of Oklahoma, before returning in 1996 to complete his MBA with honors. Currently, Mr. Massey is a member of IADC and NOIA.