About The REACH Group
"We partner with teams in developing a sustainable performance culture"
History
The REACH Group was founded in 2000 and is based in Houston, Texas. We are a global service provider for the upstream oil and gas, manufacturing, and mining industries. Our engagements are customized to meet the needs of each project and the desires of every client. Over 750 projects with 185 companies in 53 countries have engaged REACH, giving their teams the resources they need to establish the highest level of success.
REACH specializes in coaching to implement a performance culture that delivers safe, efficient operations. REACH Coaches use our philosophy of Keep It Simple, Keep It Real, Keep It Personal to create a sustainable culture where team collaboration leads to success.
REACH prides itself on the quality of employees we hire and promote from within. We have been named for the last five years to the list of Texas Best Companies to Work For, landing as high as #1. At REACH we practice what we preach; leadership development, quality, and employee inclusiveness.
Purpose, Vision & Values
Purpose Statement
We coach individuals, teams and organizations to achieve Real Results!
Vision
REACH's ambition is to be the most respected and sought-after coaching organization in the industries we serve by providing quality people, effective implementations and our innovative approach.
Core Values
- Honesty, Integrity and Reliability
- Continuous Learning
- Valuing Relationships
- Sharing and Celebrating Success
Executive Team

Dave Massey
Chief Executive Officer
Dave Massey founded REACH in 2000 with the idea of creating an organization which not only provides services for the betterment of clients but also creates an environment in which all employees look forward to seeing each other for collaborative purposes. Since founding REACH, he has led the company to operate in over 42 countries, and prides himself on the diverse culture of employees that has been created through working globally.
Mr. Massey is an industry leader with his knowledge of Performance, Safety and Leadership Implementations and has himself facilitated over 100 DWOP, CWOP, TWOP and Leadership Development workshops in 14 countries. Under his leadership, REACH implemented an extensive internal Leadership Development program, an internal quality audit system, a Client Satisfaction system and became ISO 9001:2008 certified.
Mr. Massey earned his Bachelors of Business Administrations from the University of Oklahoma, before returning in 1996 to complete his MBA with honors. Currently, Mr. Massey is a member of IADC and NOIA.

Allan Murgatroyd
Chief Financial Officer
Finance and Administration
Allan Murgatroyd serves as Chief Financial Officer at REACH and is one of the five Partners. He joined REACH in 2003 as the Controller and was swiftly appointed Senior Vice President. While at REACH Mr. Murgatroyd advanced from preparing financial statements, into a position which he is responsible for financial and management reporting, accounting and internal controls, risk management, and financial planning and analysis.
Before coming to REACH, Mr. Murgatroyd worked for ten years at an international valve and fitting distributor, where he was the Chief Financial Officer. Mr. Murgatroyd spent the six years prior, serving as the Group Financial Controller for a real estate development and construction company.
Mr. Murgatroyd earned his both his undergraduate and Master's Degree in Accounting from the University of Miami in Miami, Florida. He is a member of the American Institute of Certified Public Accountants as well as Chartered Global Management Accountants.

Marc Vaillancourt
Chief Operations Officer
Marc Vaillancourt joined REACH in 2001 shortly after its inception in 2000. He is one of the five partners and became Chief Operations Officer in November 2021. Previously he was the Chief Operations Officer - Eastern Hemisphere and Senior Vice President – Asia Pacific. From his start, until 2005, Mr. Vaillancourt was Senior Manager for REACH and used his knowledge of Continuous Improvement implementations and Technical Limits facilitations to be a key factor in the company's growth and success.
Mr. Vaillancourt returned to the Asia Pacific region in 2005, was promoted to Vice President in 2011, and then to Partner and Senior Vice President in 2012. Using his 21 years of experience, he has successfully grown the Asia Pacific region to be one of REACH's most profitable markets.
Before starting at REACH Marc worked for RLG International as a Project Manager implementing Continuous Improvement initiatives in Oil & Gas, forestry, transportation and logistics.
Mr. Vaillancourt earned his Bachelor of Commerce degree in International Business and Entrepreneurship from McGill University in Montreal, Canada. He then went on to receive his MBA in Strategic Management from the University of British Columbia in Vancouver Canada.

Jennifer S. Medcalf
President
Jennifer S. Medcalf started with REACH in 2014 as the Vice President – Business Development and promoted to President in July 2019 and Partner in January 2020. Ms. Medcalf brought more than 30 years of experience in business development, sales management, marketing and product development in the energy and telecommunications industries specializing in start-up and troubled sales and marketing organizations.
Ms. Medcalf is heavily involved in the company's strategic planning and growth, relaying REACH's brand to the marketplace, obtaining new customers globally and ensuring the current customers enjoy the best value and service in the industry.
Before taking the Vice President – Business Development position, Ms. Medcalf was the Vice President of Marketing and Sales at TETRA Technologies for the Offshore Services Division.
Ms. Medcalf has both an MBA and a Bachelor's of Science degree in International Business from the University of Bridgeport in Connecticut. She is a member of the Board of Directors for the National Ocean Industries Association and sits on the Advisory Council for Cargas. She has been recognized by numerous organizations and businesses for her management and leadership skills.

Kayla Martin
Vice President
Human Resources
Kayla Martin started with REACH in 2007, as her first job following her graduation from Baylor University, where she earned her Bachelor's Degree in both Human Resource Management and Marketing. Ms. Martin started with REACH as an HR Coordinator and was promoted to HR Manager in 2011. In 2012 Ms. Martin became the first female and the youngest member of the REACH Senior Group, followed by another career advancement in 2013 when she became the first female and youngest member of the REACH Executive Team.
From 2007-2015 she led REACH to double their number of employees. Much due to Ms. Martin, REACH also boasts five consecutive wins of "Best Company to Work for in Texas," reaching as high as the number four spot in 2013. Ms. Martin is responsible for keeping REACH in compliance of a Quality Management System, and keeps the ISO 9001.2008 accreditation current.
Ms. Martin is a member of the Professional in Human Resources (PHR) group and earned her Society of Human Resource Management-Certified Professional (SHRM-CP) credentials, demonstrating her high level of knowledge and skills in the HR field.
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